About E.B.labs
Three unique sensory and emotion-driven workshops help teams unleash the emotional power of their brands. Designed for internal teamwork and strategizing, these participatory workshops focus on fostering innovation through a better understanding of brands and consumers. The workshops aim to connect brands with people by:
- Encouraging consensus among executives on the powerful emotions that connect their brands with people.
- Stimulating creative thought processes and motivating brand teams to break the traditional constructs of brand definition and communication.
- Challenging executives to consider new vehicles of communication that impact people differently and at various points of contact.
- Learning the power of visual research as a tool that explores how visual and sensory expressions reveal people’s profound emotional states.
- Understanding how to make consumers advocates and activists for your brands.
E.B.labs workshops are full or half-day brainstorming and visualization sessions with senior management, branding or creative teams. E.Blabs workshops strive for focused brand positioning and a core platform for building targeted, effective emotional communication entirely distinct from the competition.
If you are interested in learning more, please contact Marc Gobé clicking here.