Head, Heart and Gut

Based on my proprietary "Head, Heart and Gut" approach, this presentation focuses on evaluating both the emotional state of your brand and how it expresses itself visually in the marketplace. Visual codes and emotional stimuli work in synergy to create brand images unique from the competition. Determining how consumers experience your brand on a sensory and emotional level is the main objective of the Head, Heart and Gut workshops. The process gravitates around a discussion on cultural trends and emotional opportunities in a particular category. This process unearths the core emotional values of your brand and shows you its strongest evolutionary path for the future. From a rational, social and visceral perspective, Head, Heart and Gut allows us to analyze the visual character of a brand and determine its emotional potential.
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